Event Design + Installations + Branded Experiences
VIP burger event
It starts with a mood
CREATIVE DIRECTION: Dana Leonetti | CLIENT: Mcdonalds
Bespoke activation and lunch for Media and Influencers at McDonalds in Time Square
CREATIVE Production: Dana Leonetti | CLIENT: Rent the runway
Mobile pop-up on tour to Big 10 Colleges around the US.
NYFW x Afterpay
Feb23
Design DIRECTION: Dana Leonetti | CLIENT: Afterpay
Custom lobby activation for Afterpay and Designers
mailchimp x nyfw
sept22
Design DIRECTION: Dana Leonetti | CLIENT: Mailchimp
Custom merchandise collab and sales-driven custom pop up store for Mailchimp during New York Fashion Week.
ups x nyfw
Feb22
Design DIRECTION: Dana Leonetti | CLIENT: UPS
Influencer moment and sales-driven custom pop up store for UPS during New York Fashion Week.
New York fashion week sept21
Design DIRECTION: Dana Leonetti | CLIENT: Afterpay
Custom shopping and fashion event for Afterpay during New York Fashion Week.
Architectural digest design Show 2019
Design DIRECTION: Dana Leonetti | Brand: Architectural digest
Branding and Design for annual AD Design Show.
fast company
innovation festival
2016
Design DIRECTION: Dana Leonetti | Brand: Fast Company
Lead creative for annual Fast Company Innovation Festival.
fast company l.a.
2015
Design DIRECTION: Dana Leonetti | Brand: Fast company
Lead Design for inaugural FCLA event.
fast company sxsw
Design DIRECTION: Dana Leonetti | Brand: fast company
Lead Creative for annual SXSW event in Austin, TX.
