about Dana Leonetti

Hi, I’m Dana. As the former Global Design Director at WME | IMG, I led the creative vision and direction for some of the world's most iconic fashion and entertainment brands, such as New York Fashion Week and Australia Fashion Week. With over 10 years of experience in the luxury and lifestyle spaces, I have a passion for creating impactful and memorable visual stories that resonate with diverse and global audiences.

My core competencies include creative direction, branding and identity, and photography. I have a proven track record of delivering innovative and award-winning design solutions that elevate the brand image and value of my clients and partners. I also have a strong background in editorial and digital media, having worked as a Creative Director at Condé Nast and Bustle, and as an Art Director at Fast Company and Vanity Fair. As a strategic thinker, problem solver, tech enthusiast, and brand consultant, I’ve worked with some of the most innovative brands and unlike most creative directors, I actually do the work!

Interested in working together? Let’s connect!


Collaborators & Clients


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